Institute for the Conservation of Tropical Environments



Why Madagascar?

Madagascar is where our founder first learned about the vast effects of deforestation - this is where the concept os Ny'Ala was first inspired.

Madagascar is one of the most unique countries on this planet, both in terms of flora and fauna, of which 90% is endemic to the island, and in culture. Conservationists in all fields have flocked to this extraordinary island to research and protect the vastly diverse species found here. But the immense beauty and rarity aside - these Jurassic Park-like rainforests are severely endangered - there is only 10% of the original forest still left. Poverty and the relentless extraction of forest resources are the two main factors. The people in the outlying areas of Madagascar, such as in Ranomafana, have little access to job security, this means some people rely on unsustainable jobs like gold-mining; this erodes precious river walls and encroaches on an already declining forest. Gold, mineral and precious wood extraction from foreign resources is also a major factor in deforestation. Ny’Ala is dedicated to fighting both of these factors.

We have partnered with Dr. Patricia Wright of Centre Val Bio Research Center and ICTE (The Institute for the Conservation of Tropical Environments) to put 10% of every purchase toward reforestation, conservation education and community development in Ranomafana, Madagascar.

Centre ValBio is an incredible research institution found in the rainforest of Ranomafana, Madagascar on the southeast side of the island. The conservation project here are multi-dimension and founded on the basis that everything is connected.


Biodiversity conservation includes reforestation, in-situ research projects, and monitoring of endangered species.

Conservation education utilizes a diverse range of projects including: public seminars, children’s rainforest education classes and camp, a live conservation based radio show for nearby villages, language and hands-on field based community courses.

Essential needs projects are founded on the principle that conservation is only effective when it meets people's real needs. CVB first launched this program in schools and has since expanded to 22 villages. This sector includes: nutrition and sanitation supplementation and donations, building of a tourist trail to secure income for local artisans and businesses, and community outreach events.

Our goal for reforestation specifically is to restore degraded habitats with endemic species. This is a high priority since the remaining forest in and around the park is still home for several endangered species such as lemurs, but is fragmented.

Anthropogenically (human caused) transformed land in the peripheral zone is encroaching on intact habitat and traditional land use practices (slash and burn agricultural techniques or tavy) deplete soil nutrients rapidly. These degraded forests need to be restored.

While other programs opt for invasive reforestation initiatives, CVB targets native trees as a way to maintain a functioning and viable ecosystem that is endemic to the region. CVB started its reforestation program in the schools and has began to expand its initiative to the villages. "From schools to the communities". In 2010, our reforestation program targets 22 villages and 15 clubs through the 19 schools.




A portion of select products are donated directly to the reforestation sector of Centre ValBio Research Station - an updated list of products is currently being added!

Each product purchased funds the growing and planting of native and endemic trees!



Conservation Projects in Madagascar

Click below to learn about these incredible projects and donation / volunteer opportunities







Videos about Madagascar + Conservation

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