We talk a lot about how we want to #savetherainforest and planting trees... but the core of Ny’Ala started out with supporting small businesses - meaning we create products with materials bought from small farms or companies with a mission - and this alters how we effect the environment.
Every purchase we make has the power to shift the world in a positive direction. Sourcing locally, or from a sustainable small farm or initiative has incredible impact in our communities and environment. That was one of our huge motivators for creating Ny'Ala - prove that we can make good choices without compromising on quality or affordability (too much).
An example: Cheaply prices palm oil is the leading (nearly sole) cause of rainforest destruction in Indonesia. Massive corporations need access to a hard oil in massive quantities in order to keep processed food and cosmetics shelf stable and cheap. Palm oil is found in absolutely everything from food to cosmetics to cleaners, used for fuel, etc.
A need is just a need. If we diversified where we got this oil, and cut it with other oils, there would be less impact. That is the bottom line - we choose the impact. If each company chose to use more local, or well-sourced ingredients, the social and environmental impact would be HUGE.
Poverty is a vicious cycle, and in a lot of countries the government does not offer assistance, so your left to your own devices to lift yourself out of that cycle. Supporting small business directly fights deforestation, mitigates chronic use of forest materials (like cutting endemic trees for charcoal), and allows people to have a sustainable job that isn’t demeaning (like gold or jewel mining, etc).
I saw this is Ranomafana, where I was so blessed to have met the most amazing medicinal plant farmers. Unfortunately, with new medicines and technology the industry had crashed and the farmers families had moved onto to different jobs, or remained jobless.
In 2015, I had been hired for a short term job in Ranomafana to learn and work for a reforestation initiative at Centre Valbio, but also to talk about the new potential for essential oils in the natural body care and perfume industry worldwide.
The local medicinal plant farmers were so excited about the thought of having their traditional businesses back - and spoke of how it would positively impact the community and rainforest by allowing them to leave unsustainable jobs and choose better resources. They came up with a business plan and secured funding for a shared distillation machine.
Now, in 2017, their business is developing and securing jobs for more people every day... and of course the essential oils are out of this world amazing! Deep green Geranium oil and wildly camphorous Ravintsara (and more to come!). These people have incredible talent and produce some of the highest quality oil I’ve ever used (it’s in our Magic and Revive Collections!).
It's amazing how this world is connected in every way - but it's even more amazing to be a part of the shift that's occurring...
What a time to be inspired :)