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Staten Island, New York

(929) 269-2306

Natural Skin Care + Tropical Apparel & Accessories that contribute to reforestation and conservation of rainforests.

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Dana Cutolo

Founder of Ny'Ala Skin Care

In 2012, I travelled to Madagascar on a study abroad program through Stony Brook University - and for the first time was able to see a lush and richly endemic rainforest. I absolutely fell in love with the tropical jungle.

What I came to learn is that globally, our rainforests are at risk, and I wanted to help change it - but I wasn't sure how.

After taking time to study traditional herbal medicine and ethnobotany, I decided the best way to help was to move to Madagascar and learn about deforestation and environmental issues directly where my passion began. So in 2014, I set off to live in Kianjavato, Madagascar and work with an organization called Madagascar Biodiversity Partnership (
I learned more than I could have ever imagined, in a place filled with natural beauty. 

I launched Ny'Ala in 2015 to use luxury handcrafted skin care and accessories as a vector for helping to fund reforestation, environmental education and community development projects. 

I hope in the future every business will be a vector for change. My firm belief is that if we all do something small, that is when great and tangible change occurs.

#PurchaseWithAPurpose #ThisProductPlantsTrees



About Ny'Ala Skin Care


“Ny’Ala” means “From the Forest..." in Malagasy.. we are a line of high quality, handcrafted, 100% natural and socially conscious skin care, herbal cosmetics and apparel.

We aim to be transparent in our ingredients, and our mission. Each product sold will contribute to reforestation in our worlds most at-risk rainforest. I want Ny'Ala to be part of the change... because what's better than beauty with a cause?


Why Madagascar?

Madagascar is where our founder first learned about the vast effects of deforestation - this is where the concept os Ny'Ala was first inspired.

Madagascar is one of the most unique countries on this planet, both in terms of flora and fauna, of which 90% is endemic to the island, and in culture. Conservationists in all fields have flocked to this extraordinary island to research and protect the vastly diverse species found here. But the immense beauty and rarity aside - these Jurassic Park-like rainforests are severely endangered - there is only 10% of the original forest still left. Poverty and the relentless extraction of forest resources are the two main factors. The people in the outlying areas of Madagascar, such as in Ranomafana, have little access to job security, this means some people rely on unsustainable jobs like gold-mining; this erodes precious river walls and encroaches on an already declining forest. Gold, mineral and precious wood extraction from foreign resources is also a major factor in deforestation. Ny’Ala is dedicated to fighting both of these factors.

We have partnered with Dr. Patricia Wright of Centre Val Bio Research Center and ICTE (The Institute for the Conservation of Tropical Environments) to put 10% of every purchase toward reforestation, conservation education and community development in Ranomafana, Madagascar.


Why Hawai'i?

"The Hawaiian Islands have lost about 90% of their endemic rain forests over the past 100 years. The Koa tree is a nitrogen rich species that provides nutrients for all other endemic under-story plants in the rain forest. The Koa is a keystone species that provides food and habitat for Hawai`i’s native insect and plant species. Endemic trees of Hawai`i protect the watershed of the ecosystem and combat erosion of the forest floor." Reforest Hawaii (

The forests around the islands of Hawai'i are at risk largely due to: commercial building, ranching, logging, invasive plant species removal and wild / feral animal populations.

10% of our newly released Tropical Body Serum, and our new winter line, will be donated directly to Reforest Hawai'i.


Our Mission


Provide 100% natural and healthy skin and body products


The design of our accessories and skin-care line were born from our love of the rainforest. Every item is intended to showcase the beauty of nature.


Approach conservation in innovative ways - provide funding for sustainable conservation + development projects via commerce.

Use well-sourced ingredients that are conflict free, and do not put rainforests at risk.



Our Partnerships

Patricia Wright + Centre ValBio
Distinguished Primatologist and Founder of Centre ValBio

Dr. Patricia Wright is the Founder of Centre ValBio, a modern research campus in the rainforest of Madagascar. She is a Distinguished Professor of Anthropology at Stony Brook University. Dr. Wright has devoted most of her professional life to working on Madagascar. For more than two decades, she has managed to combine her research with efforts to preserve the country’s endangered forests and the many species of plants and animals they harbor.

Dana met Pat while studying abroad at Centre ValBio in 2012. After the wonderful program they kept in touch and in 2015 they partnered together to make Ny'Ala happen!

Currently, every sale is helping Pat and staff at Centre ValBio to run community development and conservation education programs, and reforesting regions of Ranomafana, Madagascar.



“Ola ka ʻĀina, ola ke Kānaka.”

When the Land lives, the People live.

Reforest Hawai'i has a mission to plant endemic Hawaiian plants and trees that will live out their lives in a native Hawaiian forest.

Their goal is to encourage others to help revive, replenish, restore, reconnect, and reaffirm people with the native Hawaiian forests by reforesting with endemic Hawaiian plants and trees. We offer individuals and groups the opportunity to sponsor endemic plants and trees that will never be cut or harvested.

10% of the Tropical Body Serum + Fall / Winter Apparel will be donated to Reforest Hawai'i to plant native trees on the Big Island!